Web Log Mining in Search Engines
نویسنده
چکیده
Search engine logs not only keep navigation information, but also the queries made by their users. In particular, queries to a search engine follow a power-law distribution, which is far from uniform. Clicks and queries can be used to improve the search engine itself in different aspects: user interface, index performance, and answer ranking. In this chapter we present the main ideas and we show a few examples based on real data from a search engine focused in the Chilean Web.
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